A few years ago, I was lucky enough to work with a very talented corporate designer in Portland, OR by the name of Jeff Fisher. Jeff is a highly accclaimed designer who has won enough awards to wallpaper a warehouse.

I was working for a company called PavelComm as their sales and marketing director and made the suggestion that we should update their corporate image. The company had started as a telecommunications cabling company and over the last 20+ years it had evolved into a very sophisticated technology infrastructure firm that offered a great variety of IT and telecommunication products and services. The owner of the company, Bonnie Pavel, was a friend of Jeff Fisher and she requested that he help us with a new logo design.

Jeff chronicles his experience with PavelComm at the following link:
http://jefffisherlogomotives.blogspot.com/2009/10/identity-re-design-pavelcomm.html

Jeff has written a book called "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands" and is listed as one of the "Top Products of 2010" by MyDesignShop.com. I loved the book and recommend it to anyone who is interested in a great collection of actual rebranding examples.

Go to http://identitycrisisbook.blogspot.com/ for more information on how to order this book.