Designing Brand Identity, An Essential Guide for the Whole Branding Team. An encyclopedic book on the entire process of creating a brand with many examples.
Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands by Jeff Fisher. Great examples of “before” and “after” campaigns in a number of industries.
Zag: The Number One Strategy of High Performance Brands by Marty Neumeier. A good book and easy read showing the difference between good brands and great brands.
Branding: From Brief to Finished Solution by Mono Design (a contemporary design and art direction practice based in London).
Marks of Excellence by Per Mollerup. This book fits in two categories. Normally a book of logos, I included this book because it has a wealth of examples on how trademarks have influenced corporate branding through the years.
Brand Simple: How the Best Brands Keep it Simple by Allen Adamson. A good selection of branding case studies. Also a contributing writer on the subject of Branding for Forbes.
Logo Design Love: A Guide to Creating Iconic Brand Identities (Voices that Matter Series) by David Airey. An A to Z book on the concept and process of logo design.
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