This blog is intended to be a collection of corporate branding strategies, placing a soft spotlight on both successful campaigns, and those not so successful. I imagine that most of these examples will come from a multitude of sources such as business books, magazines, the internet, and hopefully from a large handful of individual contributors.
This blog will also attempt to catalog a number of links to a variety of design, advertising, promotions, public relations, and branding sites that highlight superior corporate branding practices, and to be a reserve to anyone interested in learning from a vast pool of creative resources.
Why am I doing this? Firstly, nearly all businesses suffer from an over-generalized message for fear of missing opportunities. As a result, people don’t identify the company as an expert in their field, muddying the message and making it harder for that company to win the business it should have won easily.
Secondly, I have a tremendous respect for people who can come up with creative solutions used in an effective manner to overcome a complex messaging issue. This byproduct often requires the collaborative efforts of a whole host of individuals, both creative and administrative, to make this campaign possible. This type of success deserves to be praised, analyzed, and if possible, duplicated.
I look forward to starting this journey and the lessons it will teach me when I am done, if ever.
No comments:
Post a Comment